Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Advanced Discovery

eDiscovery is a tough business these days. Providers are smarter than ever in their use of technology and project management—but so are clients. As experience grows among the client base—both in private law firms and corporations, as well as institutions—downward pressure on fees is increasing. In addition, buyers are highly fragmented. One litigator may have no idea who the trial lawyers down the hall uses to manage eDiscovery for their clients.

Therefore, a differentiated brand, strong thought leadership and a distinctive media plan is key for air cover. But, half the work is done on the ground by the sales team who show up at trade shows and in the halls of their clients and prospective clients.

Our rebrand touched everything for Advanced Discovery, beginning with the logo and mark. We gave the organization an aggressively strong look and feel with a distinct voice. The client was not afraid to use memorable images. But it was the client who said it best:

"We have a professional and fresh look/feel that we are all proud of. We have a consistent look that cuts across and unifies our disparate family of companies. We have a consistent message that elevates ‘who we are, and what we do.’ We have a website that embodies our mission—and reflects our new 'swagger' in the market. We have a brand and a level of marketing professionalism that should be making our competitors nervous.” Nuff said!