Eide Like Our Brand to be

about the market

Eide Bailly approached us with the charge to create a brand that is more about their market than about the firm itself.

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the dish
on websites

the largest professional service firm
and association websites at a glance

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FRI1 ad


powerful, personal

Friedman is a top 20 CPA and advisory firm with offices in metro-NY and the Caymans (serving fund clients). Their website and advertising overhaul began with a brand strategy and positioning exercise. One of the many strong competitive firms in and around the crowded NY market, the firm delivers the highest performing technical skill sets with even higher doses of personal empathy. Powerful meets personal in a compelling new design. The site is built to scroll on all devices with movement north and south, and east and west. A new insight center shares thought leadership with easy navigation and search. Videos preview what it is like to work with Friedman. Bios add the personal touch. Custom imagery and illustrations earn attention on pages. Companion ads are pulled from the web marquee to deliver smart integrated marketing.