Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing
Site of the Week: Hoohaa Design
Site of the Week: Hoohaa DesignGaining and keeping attention is a constant challenge with today’s websites–...
Lost at Sea
Lost at SeaWitnesses differ in their stories. Womble Carlyle, who announced their merger with Bond Dickinson last week, tells us their iconic bulldog, Winston, has retired....
Site of the Week: Consider Movement
Site of the Week: Consider Movement

Ignore the content. This isn't about words on the screen or the quality or images.

Why Your Videos Suck and Exactly How to Make Them Great
Why Your Videos Suck and Exactly How to Make Them Great

Here’s the big idea: There’s a formula to making a great trailer.

Write Irresistible Blog Post Titles
Write Irresistible Blog Post TitlesI’m Hubspotting and you should be hearing from me routinely with tips and tricks from Hubspot....
Site of the Week: 7UP
Site of the Week: 7UPHow much is too much? That is the question I came away with after stumbling across a Dutch site for 7UP....
A Brand New Day for Nelson Mullins
A Brand New Day for Nelson MullinsNelson Mullins has grown to more than 500 professionals across 17 offices. From coast to coast...
Innovation and the Politics of Brands
Innovation and the Politics of BrandsRecently, I moderated a panel at DC’s AdWeek on what proved to be an untouchable topic....
404 FOUND!
404 FOUND!Error? I think not! Ok, so maybe we weren’t actually TRYING to get to the 404 Page on purpose....
Lerch Early Rises to Every Challenge with New Website
Lerch Early Rises to Every Challenge with New WebsiteMore and more, we’re seeing smaller to midsize law, accounting and consulting firms develop...
No More Business As Usual
No More Business As UsualTerri Gavulic sent out a call for ideas related to a speech and article about marketing today...
Living Brands
Living BrandsBrands are living breathing things, with an ebb and flow all their own. And revisiting an identity is expected...
AIGA Eye on Design
AIGA Eye on DesignAIGA Eye on Design is a microsite covering all things graphic design published by the American Institute of Graphic Arts......
Making D.C. History Awards
Making D.C. History Awards Lou and Di Stovall were recently honored by the Washington Historical Society....
Innovation and the Politics of Brands
Innovation and the Politics of Brands Next week, I will moderate a panel of three other marketers, Alejandra Owens, VP of AARP’s Social Communications...