Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing
Kilpatrick Townsend, a brand steward for clients, globally.
Kilpatrick Townsend, a brand steward for clients, globally.  Kilpatrick Townsend launched a new website and more at the turn of the New Year.  Kudos to their marketing team for their work....
The Beauty Of Time
The Beauty Of TimeI have spent a lifetime searching for new ways to “see.” Usually, I try to change the “lens,” which can mean close up or far away....
Brand Thinking Live On The West Coast In January
Brand Thinking Live On The West Coast In JanuaryGreenfield Belser makes a west coast swing this month as part of three great legal marketing programs....
Site Of The Week: Engineer For The Week
Site Of The Week: Engineer For The WeekEngineer For the Week is a week-long extracurricular program that provides high school students with practice using computer science skills while they explore the world of engineering....
Site Of The Week: New Acton
Site Of The Week: New Acton

The New Acton website is a visual directory for Canberra's art district.

Advanced Discovery: eDiscovery With (a Bold) Attitude
Advanced Discovery: eDiscovery With (a Bold) AttitudeeDiscovery is a tough business these days. Providers are smarter than ever...
Site Of The Week: Badass Films
Site Of The Week: Badass FilmsVideo advertising is becoming popular because it is effective. It's like that saying, "if a picture is worth a thousand words a video is worth so much more."...
Site Of The Week: Welltold
Site Of The Week: WelltoldTwo things I love are clean products and beautiful design. The Well Told Health website certainly achieves both. ...
Site Of the Week: Duroc
Site Of the Week: DurocThis website that markets cherry tomatoes is just pure fun. It has bright colors, appealing graphics and movement all over the place....
Gods of Graphic Design: Ivan Chermayeff
Gods of Graphic Design: Ivan ChermayeffIvan Chermayeff passed this week at 85. I first met him in 1982, where I was taking a viciously tough weeklong design workshop in New York with Milton Glaser....
What's Hot And What's Not In The Legal Profession
What's Hot And What's Not In The Legal ProfessionRobert Deeney, has been a friend of the firm for a long time. Neither one of us will say for how long but a long time....
Site of the Week: Hoohaa Design
Site of the Week: Hoohaa DesignGaining and keeping attention is a constant challenge with today’s websites–...
Lost at Sea
Lost at SeaWitnesses differ in their stories. Womble Carlyle, who announced their merger with Bond Dickinson last week, tells us their iconic bulldog, Winston, has retired....
Site of the Week: Consider Movement
Site of the Week: Consider Movement

Ignore the content. This isn't about words on the screen or the quality or images.

Why Your Videos Suck and Exactly How to Make Them Great
Why Your Videos Suck and Exactly How to Make Them Great

Here’s the big idea: There’s a formula to making a great trailer.

Write Irresistible Blog Post Titles
Write Irresistible Blog Post TitlesI’m Hubspotting and you should be hearing from me routinely with tips and tricks from Hubspot....