Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing
The Big Three Reasons Organizations Change Their Brands
The Big Three Reasons Organizations Change Their BrandsLast week Forbes wrote about We Work, the office space sharing giant, and the company’s rebrand....
Innovation 2019
Innovation 2019As usual, our intrepid adventurer, IT guru Nanther Thangarajah, has turned up more gems from the Internet realm you shouldn’t miss....
Five top 50 CPA firms launch new or improved websites in the second half of 2018.
Five top 50 CPA firms launch new or improved websites in the second half of 2018.Reviews of “new” websites for EY, CLA, BKD, Plante Moran (not entirely new but improved with video) and Withum, reveal new trends. ...
Kirkland & Ellis and McGuire Woods launch new websites, totaling 12 new AMLAW 100 websites in 2018
Kirkland & Ellis and McGuire Woods launch new websites, totaling 12…Kirkland & Ellis and McGuire Woods launch new websites!...
 The Results are In. The Observer Places Finn #3 on its 50 Most Powerful PR Firms List.
The Results are In. The Observer Places Finn #3 on its 50 Most Powerful…Seven years after Peter Finn led a split to from Ruder Finn—which his father co-founded—Finn Partners has cemented its place as an independent powerhouse. ...
Larkins Vacura Masters the Art of Litigation
Larkins Vacura Masters the Art of LitigationThis high-powered litigation boutique came to us with a strong brand promise and a not so strong way of conveying their message....
Good Gets Better. Introducing the Societal ROI Index.
Good Gets Better. Introducing the Societal ROI Index.Last week, Finn Partners, in partnership with Harris Poll, unveiled the Societal Return on Investment (SROI) Index, a new proprietary index and diagnostic tool that can measure a company’s corporate reputation for social good and unlock opportunities to align -- or realign -- efforts for maximum impact....
Three Agency Guys Walk Into a Bar
Three Agency Guys Walk Into a BarIt’s no joke. I had the pleasure of meeting two of my Finn partners, Nashville’s Jimmy Chaffin and Nelson Eddy, recently at an off-site strategy meeting....
Ten of the largest 100 law firms launch new websites in the first half of 2018
Ten of the largest 100 law firms launch new websites in the first half of 2018In Q1 and Q2 of 2018, 10% of the AmLaw 100 law firms introduced new or improved websites to the market....
Space Force Logos
Space Force LogosWoe betide the president who suggests “May the force be with you.” Eight designers took on Trump’s call for Space Force ...
 What’s in a Logo: Why Brands Re-Brand
What’s in a Logo: Why Brands Re-Brand

Your logo can either make your brand a household name or become your scarlet letter

This Augmented Reality Business Card is Way Cooler than Your Flimsy Card
This Augmented Reality Business Card is Way Cooler than Your Flimsy Card

Here's something we really hope becomes a functional reality before long

Use the Right Words
Use the Right WordsSometimes it’s not what you are asking for but how you position your request that makes all the difference in the work....
Worth the Wait
Worth the WaitFor the past three years, we have designed the microsite for the National Association of Corporate Directors’ annual Global Board Leaders’ Summit event....
Site of the Week: Shopskin
Site of the Week: ShopskinI like to find sites that are out of our “space” and imagine how our clients could fit within that sites structure....
Follow the Leader
Follow the LeaderOur very own fearless leader, Peter Finn, articulates the value of his “work hard, play nice” operating philosophy in this short Forbes interview......