Your Marketing Videos: Talking Heads or Something More Inspiring?By Joe Walsh
April 30, 2018
As adoption of video in B2B and professional service firm marketing moves to the mainstream norm, we’re struck by the sameness we see in many videos.
Even with some dramatically increased production values, most feature talking heads in office settings discussing client focus, collaborative environments, challenging work and “people making the difference.” In other words, most professional services videos look and sound oddly similar. They are reminiscent of the interchangeable firm brochures of yore. That is, when it comes to videos, too many firms are investing in the same difference or lack thereof.
Accountants, consultants, lawyers and those that sell to them are not the only ones driving into this rut. In an article calling for Web video innovation, Wired Magazine writes: “Marshall McLuhan pointed out that whenever we get our hands on a new medium, we tend to use it like older ones. Early TV broadcasts consisted of guys sitting around reading radio scripts because nobody had realized yet that TV could tell stories differently.”
So, for those of you considering adding video to your mix, or adding the next video to your library, you might look beyond the talking head approach. You'll find two videos below for inspiration. Both were created for brand launches and ongoing marketing.
Click here for Finn's brand video.
Click here for Dorsey's brand video.