Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Write Irresistible Blog Post Titles

By Burkey Belser
November 8, 2017
Write Irresistible Blog Post Titles

I’m Hubspotting, so you should hear from me routinely with tips and tricks from Hubspot. I know that’s not my primary job but as I’m learning about Hubspot, I thought I would pass on the best to you so you could learn, too.

If you think you can ignore marketing automation, think again. It’s here and I don’t want you to be back there. So, here’s the link. Read it yourself but note below some highlights.

  1. How to Write Kick-Ass Title. Start with a working title that says exactly what you are writing about. Not “Raising Healthy Kids,” but “Good Nutrition Will Strengthen Your Kids Bones.” Make the value clear.
  2. Stay accurate. If you disappoint their expectations, they will stop reading.
  3. Make it sexy. Use poetic devices like alliteration and hyperbole.
  4. Keep it short. More than 70 characters will be cut off in search engine results. 8-12 words.
  5. Optimize for search and social. Think keywords all the time. Witty good; keywords better.
  6. Ask others to improve your title. You never know where a great idea will come from.

Mess around with some ideas. It's as easy as that.