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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Write Irresistible Blog Post Titles

By Burkey Belser
November 8, 2017
Write Irresistible Blog Post Titles

I’m Hubspotting, so you should hear from me routinely with tips and tricks from Hubspot. I know that’s not my primary job but as I’m learning about Hubspot, I thought I would pass on the best to you so you could learn, too.

If you think you can ignore marketing automation, think again. It’s here and I don’t want you to be back there. So, here’s the link. Read it yourself but note below some highlights.

https://blog.hubspot.com/marketing/a-simple-formula-for-writing-kick-ass-titles-ht#sm.0001u5ejbl1735epju50yfqp6i6u3

  1. How to Write Kick-Ass Title. Start with a working title that says exactly what you are writing about. Not “Raising Healthy Kids,” but “Good Nutrition Will Strengthen Your Kids Bones.” Make the value clear.
  2. Stay accurate. If you disappoint their expectations, they will stop reading.
  3. Make it sexy. Use poetic devices like alliteration and hyperbole.
  4. Keep it short. More than 70 characters will be cut off in search engine results. 8-12 words.
  5. Optimize for search and social. Think keywords all the time. Witty good; keywords better.
  6. Ask others to improve your title. You never know where a great idea will come from.

Mess around with some ideas. It's as easy as that.