Worth the WaitBy Tracy Bernstein
July 13, 2018
For the past three years, we have designed the microsite for the National Association of Corporate Directors’ annual Global Board Leaders’ Summit event. Additionally, we have designed the accompanying direct mail campaign to drive potential attendees to the microsite to sign up for the event. This had become a fun annual project that allowed us to design an edgier, more captivating self-contained site within the organization’s main site – a site that had become dated and was light on imagery and engagement.
When NACD was ready to tackle the website as a whole, they came to us to design it. We were more than ready to jump in. As an association that provides support and education to directors that sit on boards, there was a lot of information to organize and deliver in a compelling way. We worked closely with the team at NACD to restructure the site and position the association as the most important resource for board members.
With a striking color palette and bold imagery, we designed a vibrant new site that emphasizes the benefits of membership and further drives home the position that NACD is the leader in board education and networking. We also greatly simplified the path for each user, which differs depending on either the level of membership or if the user is not a member at all.
In the end, designing a new microsite over the last few years was great fun and good practice for tackling the larger beast of the main website. It was worth the wait!