ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Workman Nydegger. Artisans of Intellectual Property.

By Erika Ritzer & Kim Proxmire
September 7, 2016
Workman Nydegger. Artisans of Intellectual Property.

Founded in 1984 with modest beginnings, Workman Nydegger now stands among the largest firms in Salt Lake City, Utah. Well-known as a high-caliber intellectual property boutique firm focused on prosecution and litigation, Workman Nydegger is not just any IP firm. They view IP as an art form, investing a skilled craftsman approach to strategically build IP assets and litigate IP interests.

With a unique intellectual property law philosophy, Workman Nydegger has sharpened their firm brand and market position by focusing on differentiating themselves as IP artisans over IP practitioners. Check out our Workman Nydegger case study to see all the work that went into reshaping the Workman brand.