Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
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Why Your Videos Suck and Exactly How to Make Them Great

By Burkey Belser with Nanther Thangarajah
November 8, 2017
Why Your Videos Suck and Exactly How to Make Them Great

Pretty frequently, we get a Five for Friday from our IT Director, Nanther Thangarajah; i.e., Five Cool and Interesting Things from the Internet that Nanther pulls out of the billions of things there. And he’s always on target. I generally pick one to profile when I could pick all five but, hell, I’m lazy (and, btw, multi-tasking—watching the Redskins. I can do this between downs). So, I chose one. This one is awesome! You gotta follow this link:

How to Make a Blockbuster Movie Trailer.

Here’s the big idea: There’s a formula to making a great trailer. You know what? There’s a formula for doing almost everything if you’re really, really good at your work. There’s a formula for writing a great brief, for conducting an audit, for designing a seminar invitation. Some strategies just work—again and again—but, if you don’t care enough to pay attention, you won’t recognize the structure of the pitch. It’s always a pitch, an argument, an attempt to convince, persuade or turn your head. Sometimes I think all of us do the same thing…just differently for different purposes. I could argue that if you do not have a proven formula or process for what you do, then you’re probably a beginner or an amateur. That doesn’t mean you cannot be creative; in fact, a process gives you an envelope in which to be creative and, for those who are really special, a path out of the envelope.

Look at this video. Then apply it to what you do routinely. Pick apart your own process. Compare it to How to Make a Blockbuster Movie Trailer. You’ll have fun.

O, right. Why do your videos suck? You have a crappy formula. True.