Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Why Your Videos Suck and Exactly How to Make Them Great

By Burkey Belser with Nanther Thangarajah
November 8, 2017
Why Your Videos Suck and Exactly How to Make Them Great

Pretty frequently, we get a Five for Friday from our IT Director, Nanther Thangarajah; i.e., Five Cool and Interesting Things from the Internet that Nanther pulls out of the billions of things there. And he’s always on target. I generally pick one to profile when I could pick all five but, hell, I’m lazy (and, btw, multi-tasking—watching the Redskins. I can do this between downs). So, I chose one. This one is awesome! You gotta follow this link:

https://www.youtube.com/watch?v=KAOdjqyG37A

How to Make a Blockbuster Movie Trailer.

Here’s the big idea: There’s a formula to making a great trailer. You know what? There’s a formula for doing almost everything if you’re really, really good at your work. There’s a formula for writing a great brief, for conducting an audit, for designing a seminar invitation. Some strategies just work—again and again—but, if you don’t care enough to pay attention, you won’t recognize the structure of the pitch. It’s always a pitch, an argument, an attempt to convince, persuade or turn your head. Sometimes I think all of us do the same thing…just differently for different purposes. I could argue that if you do not have a proven formula or process for what you do, then you’re probably a beginner or an amateur. That doesn’t mean you cannot be creative; in fact, a process gives you an envelope in which to be creative and, for those who are really special, a path out of the envelope.

Look at this video. Then apply it to what you do routinely. Pick apart your own process. Compare it to How to Make a Blockbuster Movie Trailer. You’ll have fun.

O, right. Why do your videos suck? You have a crappy formula. True.