Why Your Videos Suck and Exactly How to Make Them GreatBy Burkey Belser with Nanther Thangarajah
November 8, 2017
Pretty frequently, we get a Five for Friday from our IT Director, Nanther Thangarajah; i.e., Five Cool and Interesting Things from the Internet that Nanther pulls out of the billions of things there. And he’s always on target. I generally pick one to profile when I could pick all five but, hell, I’m lazy (and, btw, multi-tasking—watching the Redskins. I can do this between downs). So, I chose one. This one is awesome! You gotta follow this link:
How to Make a Blockbuster Movie Trailer.
Here’s the big idea: There’s a formula to making a great trailer. You know what? There’s a formula for doing almost everything if you’re really, really good at your work. There’s a formula for writing a great brief, for conducting an audit, for designing a seminar invitation. Some strategies just work—again and again—but, if you don’t care enough to pay attention, you won’t recognize the structure of the pitch. It’s always a pitch, an argument, an attempt to convince, persuade or turn your head. Sometimes I think all of us do the same thing…just differently for different purposes. I could argue that if you do not have a proven formula or process for what you do, then you’re probably a beginner or an amateur. That doesn’t mean you cannot be creative; in fact, a process gives you an envelope in which to be creative and, for those who are really special, a path out of the envelope.
Look at this video. Then apply it to what you do routinely. Pick apart your own process. Compare it to How to Make a Blockbuster Movie Trailer. You’ll have fun.
O, right. Why do your videos suck? You have a crappy formula. True.