Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


Why Type When You Can Swype?

By Monica Watson
December 12, 2014
Why Type When You Can Swype?

iPhone users can rejoice in the news that Swype can now be found in the Apple app store. Swype, is a revolutionary mobile messaging application that allows for predictive typing at ridiculous speeds. While the technology was developed years ago, the Swype application was first seen on Android-based operating systems in 2010. This app has gained major recognition by helping to break text messaging speed records worldwide (as monitored by Guinness World Records). Swype allows you to do exactly what its name suggests. Instead of having to type each letter when crafting a message, you can simply swipe over the characters you need and the app intuitively creates your words without you ever having to lift a finger. The app supports twenty-one different languages over several customizable keyboards. Swype also has the ability to learn its user’s lingo— once again helping to speed up the messaging process.

This app has the potential to be beneficial to the work environment because of its ability to save time by crafting mobile messages in such a responsive way. Now when you need to write a text, send an email or update a status, thoughts can flow with a simple swipe. When using the app. the process becomes more fluid and genuinely feels better than the traditional texting. Take a minute and download Swype off the app store for $0.99.