ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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Why Negative Brand Ads Might Just Be Right for You?

By Burkey Belser
November 5, 2014
Why Negative Brand Ads Might Just Be Right for You?

The Republican run-up to victory yesterday was agreed by all (both sides of the aisle) to be driven by negative advertising in the stark absence of a positive agenda (not judging, just reporting). They certainly work for politicians, but will it work for your firm or association? And what does that say about human nature? Here's a thoughtful post from Advertising Age about the topic. Negative ads? Don't you just hate that?