Why Negative Brand Ads Might Just Be Right for You?By Burkey Belser
November 5, 2014
The Republican run-up to victory yesterday was agreed by all (both sides of the aisle) to be driven by negative advertising in the stark absence of a positive agenda (not judging, just reporting). They certainly work for politicians, but will it work for your firm or association? And what does that say about human nature? Here's a thoughtful post from Advertising Age about the topic. Negative ads? Don't you just hate that?