Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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Why Negative Brand Ads Might Just Be Right for You?

By Burkey Belser
November 5, 2014
Why Negative Brand Ads Might Just Be Right for You?

The Republican run-up to victory yesterday was agreed by all (both sides of the aisle) to be driven by negative advertising in the stark absence of a positive agenda (not judging, just reporting). They certainly work for politicians, but will it work for your firm or association? And what does that say about human nature? Here's a thoughtful post from Advertising Age about the topic. Negative ads? Don't you just hate that?