Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Why Negative Brand Ads Might Just Be Right for You?

By Burkey Belser
November 5, 2014
Why Negative Brand Ads Might Just Be Right for You?

The Republican run-up to victory yesterday was agreed by all (both sides of the aisle) to be driven by negative advertising in the stark absence of a positive agenda (not judging, just reporting). They certainly work for politicians, but will it work for your firm or association? And what does that say about human nature? Here's a thoughtful post from Advertising Age about the topic. Negative ads? Don't you just hate that?