Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Why Culture Matters

By Greenfield/Belser
January 21, 2015
Why Culture Matters

Why are your competitors outperforming you? What ingredient do they have that you’re missing? You might think it’s skill, maybe it’s manpower or maybe they’re just smarter than you—but, it’s more than likely, none of the above.

Bain & Company recently released a survey, Building a winning culture, where 365 companies in Europe, Asia and North America showed that 81 percent of business leaders believed that companies lacking a high-performance culture are doomed to mediocrity. And who wants to work for or hire a mediocre company? No one.

Greenfield/Belser Ltd. is by no means mediocre, and I like to believe our company culture plays a big role in our success. Our culture can be summed up in our company values: Compromise neither your own artistic integrity nor your client’s goals—this is the secret to superior marketing communications. Read. Study. Be curious and more informed than your competitors. Search for fundamentals
—this is the secret to understanding why things work the way they do. Persist until you have the one right answer—this is the secret to growth as a professional. Love your work. Have fun. Make as much money as you honestly can—this is one secret of happiness.

Our unique culture attracts the best and most talented individuals in our field. Our employees seek us out for our collaborative and innovative atmosphere. From the moment you step through our doors, whether you’re a colleague, guest or client, you are greeted by our culture’s biggest asset, our people. The people of Greenfield/Belser offer and demand nothing less than excellence, passion, dedication and smart creative work. And we have a pretty good time doing it.

If you need help in the culture department, check out these 8 essential steps for creating a winning corporate culture.