ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Why Culture Matters

By Greenfield/Belser
January 21, 2015
Why Culture Matters

Why are your competitors outperforming you? What ingredient do they have that you’re missing? You might think it’s skill, maybe it’s manpower or maybe they’re just smarter than you—but, it’s more than likely, none of the above.

Bain & Company recently released a survey, Building a winning culture, where 365 companies in Europe, Asia and North America showed that 81 percent of business leaders believed that companies lacking a high-performance culture are doomed to mediocrity. And who wants to work for or hire a mediocre company? No one.

Greenfield/Belser Ltd. is by no means mediocre, and I like to believe our company culture plays a big role in our success. Our culture can be summed up in our company values: Compromise neither your own artistic integrity nor your client’s goals—this is the secret to superior marketing communications. Read. Study. Be curious and more informed than your competitors. Search for fundamentals
—this is the secret to understanding why things work the way they do. Persist until you have the one right answer—this is the secret to growth as a professional. Love your work. Have fun. Make as much money as you honestly can—this is one secret of happiness.

Our unique culture attracts the best and most talented individuals in our field. Our employees seek us out for our collaborative and innovative atmosphere. From the moment you step through our doors, whether you’re a colleague, guest or client, you are greeted by our culture’s biggest asset, our people. The people of Greenfield/Belser offer and demand nothing less than excellence, passion, dedication and smart creative work. And we have a pretty good time doing it.

If you need help in the culture department, check out these 8 essential steps for creating a winning corporate culture.