ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


What's in a Name?

By Burkey Belser
September 1, 2016
What's in a Name?

A rose by any other name would smell as sweet. Or would it? The name of your business is your most important business decision (if the name is not simply your own). But you know that. And you know naming is a tough exercise today. After all, all the words in the dictionary were taken as URLs by 1994. Even common phrases like were gone shortly after. Imagine taking this to another level entirely—translating your good name into Chinese. Washington’s Chinatown (“ChinaBlock” according to one wag) is mandated by DC law to keep its Chinese character so Legal Seafood and other national chains MUST be translated into Chinese. You’ll love this article spotted by our IT guru, Nanther Thangarajah. Hip City Veg, ha, ha!