Eide Like Our Brand to be

about the market

Eide Bailly approached us with the charge to create a brand that is more about their market than about the firm itself.

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What's in a Name?

By Burkey Belser
September 1, 2016
What's in a Name?

A rose by any other name would smell as sweet. Or would it? The name of your business is your most important business decision (if the name is not simply your own). But you know that. And you know naming is a tough exercise today. After all, all the words in the dictionary were taken as URLs by 1994. Even common phrases like sallysellsseashells.com were gone shortly after. Imagine taking this to another level entirely—translating your good name into Chinese. Washington’s Chinatown (“ChinaBlock” according to one wag) is mandated by DC law to keep its Chinese character so Legal Seafood and other national chains MUST be translated into Chinese. You’ll love this article spotted by our IT guru, Nanther Thangarajah. Hip City Veg, ha, ha!