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What’s the Deal with Snapchat?

By Greenfield/Belser
June 8, 2015
What’s the Deal with Snapchat?
Most of us are aware of Snapchat and generally know what it is. We know it has evolved beyond the sexting platform it once was and is now enjoying a wild adoption by young people. Got that. Super easy exchange of images and videos. Got that too. But I still don't get it. What makes it so attractive even to young people?

The advent of Snapchat “stories” really turned the tide for the social media channel. Stories are essentially a collection of user posts combined into one continuous loop that expires after 24 hours. This time table has been critical to Snapchat’s success as it not only guarantees fresh content but it creates a sense of urgency and compulsion to view. If I don't watch now, I’ll never be able to. Gasp. Click.

There are also no comments on Snapchat. It's true a user can "Snapback" but a public comment, like or smiley is out of the question. That reduces the stress level below say Facebook or other outlets, and serves as another attraction to Snapchat's faithful.

More recently, Snapchat launched it's "Discover" feature. Snapchat Discover is "a new way to explore stories from different editorial teams. It is the result of collaboration with work class leaders in media to build a storytelling format that puts the narrative first." (Snapchat blog, January 2015). Read: Snapchat has evolved way past sexting. The Discover feature has placed this seemingly morally ambiguous preteen application into the zone of news portal and information source—a legitimate authority for the latest breaking news, current events, etc.

So, whether you understand it or don't, you should believe in it. Snapchat is quickly becoming one of the top social media platforms, and you don't want to get left behind. It's time to take this little ghost seriously. Take a look at this infographic site to really grasp the rising popularity of the platform, but be sure to check it out now. It might not be there in 24 hours.