Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


What Makes a Quality Product?

By Burkey Belser
February 21, 2012
What Makes a Quality Product?

In a New York Times article, "The Apple of his Eye", Steve Jobs is quoted as saying: “Great products, are triumphs of 'taste.'" The article goes on: "taste, he explains, is a by-product of study, observation and being steeped in the culture of the past and present of 'trying to expose yourself to the best things humans have done and then bring those things into what you are doing.'”

This has been my personal lifetime curriculum.

"Truly outstanding designers, engineers and managers, Jobs says, are not just 10 percent, 20 percent or 30 percent better than merely very good ones, but 10 times better. Their contributions, he adds, are the raw material of “aha” products, which make users rethink their notions, of say, a music player or cellphone." (NY Times, Sunday, January 31, 2010)

Yes, talent, intelligence, drive and the ability to focus are central to excellence, but I agree with Jobs—the wide exposure to excellence that has gone before sets the baseline for the breakthrough "aha!"

To check out more inspiring stories and unique perspectives, visit our Brand Thinking Blog.