What is a Brand?By Joe Walsh
July 18, 2011
We're now into our third decade of research, strategy and design helping professional and other relationship service providers build and improve sharp brands. All these years later, we still encounter, on a daily basis, questions about what a brand is. The best definition we've heard is "it's a unique identity based on a promise of value different than others." Sounds simple enough, but the confusion still lingers. Against that backdrop, I really enjoyed reading this post in Harvard Business Review's Blog Network. Hope you find it helpful, too.