ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


What is a Brand?

By Joe Walsh
July 18, 2011
What is a Brand?

We're now into our third decade of research, strategy and design helping professional and other relationship service providers build and improve sharp brands.  All these years later, we still encounter, on a daily basis, questions about what a brand is.  The best definition we've heard is "it's a unique identity based on a promise of value different than others." Sounds simple enough, but the confusion still lingers.  Against that backdrop, I really enjoyed reading this post in Harvard Business Review's Blog Network.  Hope you find it helpful, too.