Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


What is a Brand?

By Joe Walsh
July 18, 2011
What is a Brand?

We're now into our third decade of research, strategy and design helping professional and other relationship service providers build and improve sharp brands.  All these years later, we still encounter, on a daily basis, questions about what a brand is.  The best definition we've heard is "it's a unique identity based on a promise of value different than others." Sounds simple enough, but the confusion still lingers.  Against that backdrop, I really enjoyed reading this post in Harvard Business Review's Blog Network.  Hope you find it helpful, too.