Visual Trends for 2015By Greenfield/Belser
February 4, 2015
Last month, iStock released their predictions on Design Trends for 2015, which followed Getty’s December release of their Visual Trends for 2015. Both held free webinars and published their stories online. But, what is the point of exploring this conglomerate, mega-company jargon? Why care what they have to say about visual trends? Seems like they’re just fancy, sales sheets disguised as the BuzzFeed type lists that we all love so much—which, honestly, that’s exactly what they are.
However, they bring up interesting points of view and modern stylistic approaches that cannot be ignored. Issues with stock images were addressed in our latest Big Idea on When and How to Use Stock Photography. If you haven’t read it, you should. It’s worth five minutes of your time. In very brief summation, most stock photography is weak and “weak images equal weak brand expression.” Here, at Greenfield/Belser, we are always pushing and striving to give our clients strong, unique and modern brand perspectives and, in turn, brand images. That means we have to pay attention to the trends, not replicate them. We work with our clients, keeping all of these ideas in mind along with our client’s individual needs, to create smart, current, relevant imagery and design.
Trends are trends for a reason—they don’t last. Creating lasting brands is hard work and requires dedication to quality of visual content and expression. Which is why you should also pay attention to the trends of 2015. The biggest ambassador your brand has is you. So, the more knowledge you have about where design and visual direction is going, the smarter your brand can be. With a little help from us of course!
Below you can dive into Getty’s Visual Trends for 2015 and get a glimpse of what they’re about. Come back next week to see iStock's Design Trends for 2015.
“...our understanding of masculinity and femininity is becoming far more fluid. The boundaries of gender are blending and increasing in complexity, and the results are simply beautiful.”
“Wonderlust is our enduring fascination with the boundless beauty and unpredictability of all nature’s mysteries.”
“The Vanguardians are the exciting creators of a brighter future. Visually, today’s strongest brands represent themselves through imagery that shows communal participation, activism, transparency and positivity.”
“Photographers are using various techniques like lighting, digital manipulation and darkroom processes to challenge our ideas of the environment.”
“Creators are using light, projection, illustration, and craft to show visual metaphors in new and engaging ways.”
“The challenge for creatives and brands alike is to re-picture the future in an ever-changing world. With the speed of consumption accelerating, the new is often old by the end of the day, making the challenge to stay relevant harder than ever before.” “Anti-nostalgia.”