Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Brand Thinking
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Vedder Positioned—a new brand comes full circle with a
new website

By Joe Walsh
March 6, 2017
Vedder Positioned—a new brand comes full circle with a </br> new website

In 2015, the Chicago, DC, London, San Francisco and Los Angeles-based Vedder Price came to us to help them look like the leading law firm that they are. Step one was to create a distinct brand style for building pitch and proposal material, ads and content marketing communications. The unique approach is anchored by a new signature “V.” The device helps imagery shine. Substantive content and information are now delivered graphically. Along the way, a revised logo and core identity materials were developed and introduced to market.


The latest upgrade is to the firm’s brand new website. The Greenfield/Belser design and content is uniquely Vedder. Developed with the Vedder team and our partners at One North, new features include:

  • A fully responsive website that looks sharp on all devices
  • Clean, modern, easier navigation
  • A robust new insight center called Vedder Thinking
  • Biography pages with new professional photography
  • More concise and compelling copy and content site wide