Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Vedder Positioned—a new brand comes full circle with a
new website

By Joe Walsh
March 6, 2017
Vedder Positioned—a new brand comes full circle with a </br> new website

In 2015, the Chicago, DC, London, San Francisco and Los Angeles-based Vedder Price came to us to help them look like the leading law firm that they are. Step one was to create a distinct brand style for building pitch and proposal material, ads and content marketing communications. The unique approach is anchored by a new signature “V.” The device helps imagery shine. Substantive content and information are now delivered graphically. Along the way, a revised logo and core identity materials were developed and introduced to market.


The latest upgrade is to the firm’s brand new website. The Greenfield/Belser design and content is uniquely Vedder. Developed with the Vedder team and our partners at One North, new features include:

  • A fully responsive website that looks sharp on all devices
  • Clean, modern, easier navigation
  • A robust new insight center called Vedder Thinking
  • Biography pages with new professional photography
  • More concise and compelling copy and content site wide