ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Vedder Positioned—a new brand comes full circle with a
new website

By Joe Walsh
March 6, 2017
Vedder Positioned—a new brand comes full circle with a </br> new website

In 2015, the Chicago, DC, London, San Francisco and Los Angeles-based Vedder Price came to us to help them look like the leading law firm that they are. Step one was to create a distinct brand style for building pitch and proposal material, ads and content marketing communications. The unique approach is anchored by a new signature “V.” The device helps imagery shine. Substantive content and information are now delivered graphically. Along the way, a revised logo and core identity materials were developed and introduced to market.


The latest upgrade is to the firm’s brand new website. The Greenfield/Belser design and content is uniquely Vedder. Developed with the Vedder team and our partners at One North, new features include:

  • A fully responsive website that looks sharp on all devices
  • Clean, modern, easier navigation
  • A robust new insight center called Vedder Thinking
  • Biography pages with new professional photography
  • More concise and compelling copy and content site wide