Toasting Tax Season and Smart Marketing Partnerships
By Joe Walsh
March 27, 2015
Who knew accounting software marketing could be so, well, intoxicating? Check out this very smart CPA IPA campaign. It pairs an up and coming Southern New England regional brewery (Revival Brewing) with an accountant's software of choice—Intuit QuickBooks. The unlikely marketing partnership targets an exceptionally hard working and thirsty audience: Rhode Island CPAs during this year's tax season. What we love about this campaign is the marketing ingenuity that pairs two disparate brands in a novel way to serve impressions to and appreciation for their very busy target audience. The integrated campaign delivers ads, events, pr, clutter buster direct mail pieces and social media exposure. All with well deserved opportunities for the CPA target audience to blow off steam during busy season.