Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Toasting Tax Season and Smart Marketing Partnerships

By Joe Walsh
March 27, 2015
Toasting Tax Season and Smart Marketing Partnerships
Who knew accounting software marketing could be so, well, intoxicating? Check out this very smart CPA IPA campaign. It pairs an up and coming Southern New England regional brewery (Revival Brewing) with an accountant's software of choice—Intuit QuickBooks. The unlikely marketing partnership targets an exceptionally hard working and thirsty audience: Rhode Island CPAs during this year's tax season. What we love about this campaign is the marketing ingenuity that pairs two disparate brands in a novel way to serve impressions to and appreciation for their very busy target audience. The integrated campaign delivers ads, events, pr, clutter buster direct mail pieces and social media exposure. All with well deserved opportunities for the CPA target audience to blow off steam during busy season.

 

Here's to the well-named event microsite at pensdownbottomsup.com, well made ads found here and the savvy brewmasters at revivalbrewing.com. Let's not forget Intuit QuickBooks either for taking creative risks.

Cheers.