ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


This Firm Is Sure to Keep You on the Avenue

By Greenfield/Belser
February 13, 2015
This Firm Is Sure to Keep You on the Avenue

Avenue4 LLC is one of the newest firms we have ever had the pleasure to work with. Our client, LB3 law firm, has been entrusted to manage their clients' significant inventories of IPv4 numbers. Because we are running out of IPv4 numbers (can you believe it?), the specialized members of the firm work as brokers for these numbers, connecting those in need with large companies that have large reserves of numbers. In order to let this business thrive, it was necessary to create an arms-length distance between the firm and the broker. Thus, Avenue4 was born.

This Wordpress-powered site is rich in imagery, thought leadership and content. The homepage features a vertical scroll, automated or controlled by the user. Large slides feature original imagery, powerful headlines and small blocks of digestible information that take you deeper into the site. Each page features a right rail where you can easily access the biographies of their two key players, Marc and Janine, as well as seamless jumps to more resources and services.

Check out all of the firm's blogs to keep up on the world of IPv4 and IPv6 protocol. All blog posts are original posts authored by the firm. The subscribe and share functions for the blog landing, as well as each blog post make it easy to virtually share valuable content. The Contact Us page features seamless Salesforce integration.

Keeping in line with the big debut of their new firm, we worked with Avenue4 to create a video to kickoff the launch of their new brand. The video explains the business of the firm while promoting their services. Check it out, above.

All in all, we love this new site and are thrilled with the recent launch. Congratulations to the Avenue4 team on their new website!