Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

The World’s Worst Website Ever

By Burkey Belser
March 30, 2015
The World’s Worst Website Ever

Sometimes, it's worth it just to pause, sit back and gain some distance on what we do day after day, week after week. The World's Worst Website Ever is a collection of (nearly) everything clients and designers (because we work together) do wrong in creating a website. Of course, the horrible typography, garish colors, absurd blinking movement and their combinations are meant to provoke a smile. Surely, no one would do this in real life (http://www.thesouthoftheborder.com/).  If you click here, you'll get the list of 60 mistakes of taste, form and function. But there's one thing I liked quite a bit about the site: it's promise of value. If the numbers at the bottom of the site are true, then its brand promise may be why over 10 million viewers have logged on.