Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


The Value of Infographics


Greenfield Belser, a Finn Partners company
August 4, 2011

The Value of Infographics

A visual conveying a complex concept; or a visual supported by a caption that clinches the idea—mainstays of our ads and websites for professional service firms—has a new name: infographics. Now, infographics are everywhere.

So with the trendiness of infographics, is there new value? More opportunities are emerging for us to combine design with statistics. At Greenfield/Belser, infographics, while often beautiful, carry a greater purpose—to communicate concepts in a visual way that offers multiple layers of information.

"The Timber Trade" is a beautiful infographic that is as informationally packed as it is artistic. This ain't your momma's pie chart (but that was a good start).