ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

The Value of Infographics

By

Greenfield Belser, a Finn Partners company
August 4, 2011

The Value of Infographics

http://www.good.is/infographics

A visual conveying a complex concept; or a visual supported by a caption that clinches the idea—mainstays of our ads and websites for professional service firms—has a new name: infographics. Now, infographics are everywhere.

So with the trendiness of infographics, is there new value? More opportunities are emerging for us to combine design with statistics. At Greenfield/Belser, infographics, while often beautiful, carry a greater purpose—to communicate concepts in a visual way that offers multiple layers of information.

"The Timber Trade" is a beautiful infographic that is as informationally packed as it is artistic. This ain't your momma's pie chart (but that was a good start).