Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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The Value of Infographics

By

Greenfield Belser, a Finn Partners company
August 4, 2011

The Value of Infographics

http://www.good.is/infographics

A visual conveying a complex concept; or a visual supported by a caption that clinches the idea—mainstays of our ads and websites for professional service firms—has a new name: infographics. Now, infographics are everywhere.

So with the trendiness of infographics, is there new value? More opportunities are emerging for us to combine design with statistics. At Greenfield/Belser, infographics, while often beautiful, carry a greater purpose—to communicate concepts in a visual way that offers multiple layers of information.

"The Timber Trade" is a beautiful infographic that is as informationally packed as it is artistic. This ain't your momma's pie chart (but that was a good start).