The Value of InfographicsBy
Greenfield Belser, a Finn Partners company
August 4, 2011
A visual conveying a complex concept; or a visual supported by a caption that clinches the idea—mainstays of our ads and websites for professional service firms—has a new name: infographics. Now, infographics are everywhere.
So with the trendiness of infographics, is there new value? More opportunities are emerging for us to combine design with statistics. At Greenfield/Belser, infographics, while often beautiful, carry a greater purpose—to communicate concepts in a visual way that offers multiple layers of information.
"The Timber Trade" is a beautiful infographic that is as informationally packed as it is artistic. This ain't your momma's pie chart (but that was a good start).