Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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From the Mind of a Techie

By Nanther Thangarajah
June 23, 2016
From the Mind of a Techie

At first glance, the Techies Project website almost seems like a series of headshots from a talent agency, and while it is a really fantastic highlight of talent, there's much more to it.

Seeking to showcase professionals in Silicon Valley, specifically under-represented groups, we get deep insight into singular individuals, still linked by what they do and where they do it. I love the initial layout and eye-catching photography on the homepage. The photographer, Helena Price, has done an excellent job keeping a consistent visual style of photography, but managing to still bring out the uniqueness of each individual featured. It's a great testament to how good headshots can be when planned and executed correctly with cooperative subjects.

The images are engaging and intriguing. Clicking on one of them brings you to that individual's narrative, sensibly laid out with a large image leading the way. What follows is a summarized bio with a quick hit of information to build the sketch of the individual. A detailed personal narrative executed interview-style can also be found below. Each page is a long read, but interesting and compelling in every way. I wanted to read, and keep reading… and then move to the next techie…

Imagine that layout for your bio page. Yes, we know… it's a fascinating idea.

But wait, there's more!

Toward the top of the homepage is a tiny "Filter by" rollover. This gives you a peek into what might drive those professionals, make them unique, and in what way they may be under-represented. This is what brought it home for me, and framed their personal stories beautifully. The filtering was seamless and only enhanced my experience on the site. I could look at an interest, job focus or personal affect, or a combination of any of them. This feature should be employed in the sites you commission. It'll be a positive experience for the visitor and increase the web visibility of your firm.

The Techies Project has such a fascinating approach, both in objective and design, it was really difficult to not want to know everything about all the folks featured, and the process the photographer took to get there. If you're interested to know more, start with the Medium piece that started it all. Just be warned to set aside a good chunk of time as it will be difficult to stop reading until you know the whole story!