Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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The Seattle Cider Company—Not Your Average Cider Company

By Greenfield/Belser
August 17, 2015
The Seattle Cider Company—Not Your Average Cider Company

The Seattle Cider Company, located in Seattle, Washington, strives to master the art of craft cider. It is the first cidery in the Seattle area since the Prohibition era in the 1920’s. The company carries unique flavored ciders including some seasonal options such as pumpkin spice and basil mint.

Seattlecidercompany.com is “not your standard cider” company that exhibits a not-so-standard site. This one page, responsive webpage packs a lot of information into a small amount of space, starting with an Instagram-type filtered photo wielding its hexagonal logo. Scroll down to find that the various ciders are delineated by tabs in the “our ciders” section of the page. Each section contains different drinks that are available either on a limited basis, a seasonal basis or year round. An image is shown with each cider along with all of the information you could ever want about it on an index card sized pop-out.

This site uses engaging illustrations and animations to show the cider ingredients and the process. The most fun part about this page is the expression of how the cider is produced. As you scroll through the process, the illustrations and animations shift to show the apples being pressed into a pulp to the fermenting, clarification and bottling stages. The bottom of the page includes a photo of the brewers, their mission, vision and values as a company. An interactive map is also included and shows where you can find where you can buy their ciders across the country.

It is becoming more and more common to see microbreweries with engaging sites. The emphasis on illustration and concise delivery of information on Seattle Cider Company’s site shows another unique and simple way to effectively deliver a lot of information in a small space.