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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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The Purple Experience

By Gabby Bryant
December 21, 2015
The Purple Experience

What makes you want to delve deeper into a website? Is it the size of the font, the memorability of the images or perhaps the easy navigation? Is it the color palette or the experience? When I discovered Purple, Rock, Scissors, a marketing company in Orlando, Florida, I was hooked. When was the last time you visited a website with the intention of just browsing and found yourself truly interested in the company?

The Purple, Rock, Scissors website epitomizes user experience. The site really is about the who and the why and every page is crafted to express just that. They explain that the experience is the most important part of their company DNA. You know where you are on any page by the left “DNA”-esq links, and navigation is simple with a short set of landing pages. Every element of the page wills you to continue scrolling down for more information. The mobile experience is just as effortless. It makes you think, “Why doesn’t everyone make things this simple?”

Large fonts. Who doesn’t like that? Isn’t it so much easier to understand what a page conveys if it’s BIG, BOLD and FRONT AND CENTER? Less than 280 words on every landing page—that’s more room for images, colorful panels and my favorite part of the site, video.

For every landing page you visit, you’re welcomed by an interactive, high energy, looped video. Click into it, and your screen is taken over by a peek into the company and its fascinatingly young and exciting start-up culture. The length of the video is indicated on the left side of the page, just like the navigation. Exit the video, and the rest of the page does not lack an appropriate amount of colorful animations, illustrations and vibrant photography to keep your eyes and minds alert.

Who did they build this site for? Recruits? Clients? Whoever it is, they’re doing something right. Time to take a trip to the office and see what’s it’s like in person.