Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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The New Yorker’s Breathtaking Cover

By Burkey Belser
May 20, 2016
The New Yorker’s Breathtaking Cover

I have been a faithful reader of The New Yorker for over 30 years and I am always amazed at their ability to reinvent themselves. Several years ago, the magazine tried a redesign that failed and was quickly jettisoned. The latest redesign (perhaps two or three years old?) is a solid success—and that’s a tall order because changing anything about this iconic publication is bound to get readers up in arms. New Yorkers are not likely to be shy in their opinions. But the redesign worked and they continue adding on. Remember the multiple covers that covered the Age of Man? Brilliant. This week’s cover goes one giant step further.

The New Yorker Cover

A woman enters the subway on the go, her right arm is raised and she’s cradling a book. She is clearly in the Statue of Liberty pose. Naturally, all subscribers try to figure out what the cover “means.” Most times, it’s relatively easy (I won’t say ALL the time). Then I turned the magazine over and the cover showed us the woman from the rear heading into the subway. So, front and back covers, literally. So cool. But that’s not all. Exploring inside, I noticed a call to download an app to, what? See the cover in a different way.

Download the app. The cover comes to life in the most extraordinary way. This is truly showing us New York “on the go.” Brilliant, yet again.