2017 ASAE annual conference


attract and keep members

We will be exhibiting at the ASAE Annual Meeting and Expo from August 12-August 15. Be sure to stop by booth #339 to learn more about our association work, and if you’re an attendee, to claim your sweet treat! We would love to see you!

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Brand Thinking
Bleeding edge thinking on branding and marketing


The New Yorker’s Breathtaking Cover

By Burkey Belser
May 20, 2016
The New Yorker’s Breathtaking Cover

I have been a faithful reader of The New Yorker for over 30 years and I am always amazed at their ability to reinvent themselves. Several years ago, the magazine tried a redesign that failed and was quickly jettisoned. The latest redesign (perhaps two or three years old?) is a solid success—and that’s a tall order because changing anything about this iconic publication is bound to get readers up in arms. New Yorkers are not likely to be shy in their opinions. But the redesign worked and they continue adding on. Remember the multiple covers that covered the Age of Man? Brilliant. This week’s cover goes one giant step further.

The New Yorker Cover

A woman enters the subway on the go, her right arm is raised and she’s cradling a book. She is clearly in the Statue of Liberty pose. Naturally, all subscribers try to figure out what the cover “means.” Most times, it’s relatively easy (I won’t say ALL the time). Then I turned the magazine over and the cover showed us the woman from the rear heading into the subway. So, front and back covers, literally. So cool. But that’s not all. Exploring inside, I noticed a call to download an app to, what? See the cover in a different way.

Download the app. The cover comes to life in the most extraordinary way. This is truly showing us New York “on the go.” Brilliant, yet again.