The Marketing EcosystemBy Burkey Belser
October 31, 2012
Have you ever wondered how to make sense of the muddled landscape of marketing technologies? The latest research from Greenfield/Belser organizes the marketing ecosystem into a comprehensible profile of industry leading technologies. You’ll find:
• the essential questions you need to ask about each management tool
• the most highly rated technologies in each category
• plus a summary of IBM’s 2012 Global Survey of Marketers that proves large companies face the same challenges as large firms.
For better or worse, brand communications—from building awareness at the treetops via advertising, pr and websites all the way to your direct sales efforts through events, pitches and proposals—are rooted in technology. The irony is that the promise of technology—more marketing efficiencies and effectiveness—often makes for more complexity, not less. It has never been easy to get different software to grow in the same backyard, but the rapid evolution of marketing technologies makes your back sore just thinking about it. We’ve set out to chart and explain the marketing ecosystem, so you can make decisions to grow on.
Check out the Marketing Ecosystem Research piece here!