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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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The Marketing Ecosystem: SEO

By Monica Watson
November 5, 2012
The Marketing Ecosystem: SEO

SEO can be a complicated endeavor, so let's start with the basics: SEO, which stands for Search Engine Optimization, is the process of making your website or a particular page within it rank as high as possible using ‘organic’ or ‘natural’ search results. Because let's face it, we all want our websites to be on the first page of the most popular search engines out there such as Google, Yahoo and Bing. By developing a clear SEO strategy and keywords for searches, you can drive more traffic to your site, thus increasing the amount of leads your firm or organization can have, and ultimately providing more business for you. It is more than just a trivial Internet marketing tool.

It's important to remember that each search engine has its own algorithms and is not typically paid for organic search traffic. In other words, the way Google scans sites is not necessarily the same as Yahoo's. Because this gets complicated, we've found that contracting with an outside consultant to manage our SEO is a better investment than hiring a full-time in-house person. As SEO continues to be an important Internet marketing tool, you need someone who is up-to-date on the latest and greatest techniques and who can help keep your website ranking as high as possible.

Seomoz.org and Conductor are two of the leading SEO companies in the field. Both are approachable in ways that Google Analytics is not. We also give a thumbs up to Search MetricsThunderSEO, SEO Clarity, Web CEO and Raven.

Check out the full Marketing Ecosystem to learn more about the leading industry technologies for all of your firm's marketing endeavors.