Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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The Marketing Ecosystem: Brand Management Tools

By Burkey Belser
October 30, 2012
The Marketing Ecosystem: Brand Management Tools

So, you’ve created a memorable website with modern, eye-catching graphics and pushed out some snappy copy in your new marketing materials. Your staff bios sing. Your mailers look polished. Your brand promise truly encapsulates your firm’s offerings. Your brand has arrived!

Now all you have to do is keep your website and brand collateral synchronized across various departments, track how well your brand is performing on the web, ensure your logo is not being misused, check that internal graphics standards are consistent and up-to-date and do six impossible things before breakfast …

Clearly, a bit of help managing standards both internally and externally will simplify matters and can make a CMO’s job less stressful. That’s where brand management software comes in: it helps you keep your brand standards coherent and uniform. While researching the most effective brand management technologies, we asked, “how can I give widely distributed sales and marketing teams a way to create, customize and deliver brand-compliant marketing materials easily, on-demand?”

Interbrand and other brand design firms have developed stand-alone management software. Other brand management solution providers include: Marketing Pilot Software, Brandworkz, Intelligence Bank, BrandMaker, Webtreepro, Widen and BrandWizard.

We’ve been creating award-winning branding campaigns, websites and materials for professional service firms for over three decades. Give us a call and we can match you with the best technologies to manage them all.