The Marketing Ecosystem: Brand Management ToolsBy Burkey Belser
October 30, 2012
So, you’ve created a memorable website with modern, eye-catching graphics and pushed out some snappy copy in your new marketing materials. Your staff bios sing. Your mailers look polished. Your brand promise truly encapsulates your firm’s offerings. Your brand has arrived!
Now all you have to do is keep your website and brand collateral synchronized across various departments, track how well your brand is performing on the web, ensure your logo is not being misused, check that internal graphics standards are consistent and up-to-date and do six impossible things before breakfast …
Clearly, a bit of help managing standards both internally and externally will simplify matters and can make a CMO’s job less stressful. That’s where brand management software comes in: it helps you keep your brand standards coherent and uniform. While researching the most effective brand management technologies, we asked, “how can I give widely distributed sales and marketing teams a way to create, customize and deliver brand-compliant marketing materials easily, on-demand?”
Interbrand and other brand design firms have developed stand-alone management software. Other brand management solution providers include: Marketing Pilot Software, Brandworkz, Intelligence Bank, BrandMaker, Webtreepro, Widen and BrandWizard.
We’ve been creating award-winning branding campaigns, websites and materials for professional service firms for over three decades. Give us a call and we can match you with the best technologies to manage them all.