Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


The Ideal Length of Everything Online, Backed by Research

By Burkey Belser
May 7, 2014
The Ideal Length of Everything Online, Backed by Research

We are constantly asked how much to write and how by our clients. Here‘s information that improves our gut-level answers with real research. Read it, but let me first repeat just a few highlights:

1. Line length is important. Client alerts and websites whose line length strings across the page will not be read. We‘ve always said the ideal line length is 1.5–2 alphabets long, confirmed here as 45–50 characters. The eye simply cannot find its way back to the beginning of the next line with longer lengths.

2. “They Laughed When I Sat Down at the Piano” is one of the most famous headlines ever in the ad biz. Nine words. So is “Lemon” (Volkswagen). One word. Six words appears to be ideal, but in this case, “it depends” is the proper answer. Don‘t let science rule your life.

3. An ideal Tweet is between 71–100 characters, not the full number of characters allowed.

4. An email subject line? 28–39 characters.

Even though this post is less than the 1,600 words, which is suggested to be ideal, we don‘t wish to delay you any longer from going to the source.

Read the entire article here.