Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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The Great Human Odyssey Uses Video to Explore World of Extremes

By Greenfield/Belser
June 19, 2015
The Great Human Odyssey Uses Video to Explore World of Extremes

There is something so mesmerizing about learning the customs and traditions of a culture you know nothing about. Seeing how their lives differ from your own is a powerful and enthralling experience. The website uses interactive videos to explore some of the most remote places inhabited by humans on Earth. Upon entering the “World of Extremes,” you land on a navigation page where you can select from three cultures of nomads to explore.

The unique thing about this website is once you choose a group to explore, you do not simply watch the video—you become that person. You experience things from their point of view giving you a real look into exactly what a day in the life of this person looks like. During each experience, icons pop up on a timeline located at the bottom of the page. Clicking on each icon will display more information about the culture. You can watch an in-depth video on what the sleeping space of the Chukchi looks like or follow the link to the Human Odyssey Instagram page. If you aren’t in the mood to watch the full video, a menu icon on the bottom of each video lets you see the highlights.

Another section of the site, Homo Sapiens: Child of Ice Age provides an insight into what the world looked like from up to four million years ago to present day. This section also features a timeline at the bottom of the page, which is a great navigation tool. As you slide the icon to the right, watch the Earth’s terrain change right before your eyes. Each timeframe provides information along with videos showing what the Earth looked like and what it was like to be a human being.

The use of video and the navigation, while not appropriate for many of our clients’ professional service firm websites, would be great for a media center. The creative use of a timeline in a firm’s video would add an unexpected element to a professional service firm. Incorporating features like this to improve the user experience on a site can take it from ordinary to extraordinary.