The Dish on
By Burkey Belser and Joe Walsh
June 8, 2016
50 of the largest association websites reviewed and catalogued in one easy-to-reference place at a glance. Dig in and enjoy sitevisits.gbltd.com.
site visitsSM is a contemporary (non-archival) record of association and professional service firm web design and content reviews, developed in order to give organization leaders and marketers insight on the websites of competitors while collecting thoughts on what should come next. Last September we launched site visitsSM with the hope of providing insight on the latest trends in legal, accounting and consulting website design.
Today, we are proud to announce the addition of our review of 50 of the largest US association websites. An executive summary highlights strengths and weakenesses as seen by Greenfield/Belser for the most important association pages. For each site visit, we looked at the Homepage, the Become A Member page, an About Us page and the organization’s central repository of publications or other thought leadership. We also checked to see if the site was mobile friendly.
Joe Walsh, Principal at Greenfield/Belser, says, “Following mom’s advice, we found something nice to say or didn’t say anything at all. We want to encourage best practices and continual improvement, not wag our fingers.” The first association websites were launched in the mid-90s. Back then, websites were called a web page. Designs were simple to reflect low bandwidth, inefficient coding tactics and first-generation browsers. 20-something short years later, sites now contain thousands of pages. Streaming video is normal; large images are typical and interactivity is sophisticated. Today’s websites serve as branding, marketing, recruiting and information sharing tools.
Greenfield/Belser hopes organizations will not only look at their own sites but those of others to, spot trends, see how they measure up against best practices, unearth recipes for success and contribute to the conversation about a vision for websites of the future.