Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


The Big Three Reasons Organizations Change Their Brands

By Erika Ritzer
January 15, 2019
The Big Three Reasons Organizations Change Their Brands

Last week Forbes wrote about We Work, the office space sharing giant, and the company’s rebrand. Through connections with the author and some agile thinking from a Finn PR leader, our own Joe Walsh was quoted on the big three reasons that companies like We Work undertake the rebranding process. We Work represents reason number one: “The company and/or its markets have changed, and the current brand does not reflect who the company is or aims to become.”

More reasons why in the short article here.