The Big Three Reasons Organizations Change Their BrandsBy Erika Ritzer
January 15, 2019
Last week Forbes wrote about We Work, the office space sharing giant, and the company’s rebrand. Through connections with the author and some agile thinking from a Finn PR leader, our own Joe Walsh was quoted on the big three reasons that companies like We Work undertake the rebranding process. We Work represents reason number one: “The company and/or its markets have changed, and the current brand does not reflect who the company is or aims to become.”
More reasons why in the short article here.