Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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The Best Infographics Communicate Information in an Intuitive and Beautiful Way

By Jen Chavarria
May 13, 2016
The Best Infographics Communicate Information in an Intuitive and Beautiful Way

For its 70th anniversary, the Institut National de Recherche Agronomique designed a timeline that shows their history through an interactive journey. Compared to traditional timelines, this one stood out because of its unique display and responsive capabilities. The timeline has been designed to emulate a strand of DNA; A touch of parallax, shimmering streams of light and floating particles give the site motion.


As the user hovers over parts of the timeline, pieces of it move forward and expand, revealing additional information as part of an embedded navigation. Each embedded button is color-coded, providing additional visual stimulation as the user scrolls through the timeline.


Clicking on the embedded navigation initiates a very interesting page transition. These transitions take the user to detail pages hidden within the timeline. The pages are image-based and provide short scientific facts and descriptions. Each image corresponds with the color shown while hovering on the main timeline.

Overall, this site is a great example of a well-crafted timeline. Due to its unique display and interactive capabilities, we have chosen to feature INRA’s website as our Site of the Week. Check it out today!