The Apple WayBy Nanther Thangarajah
October 3, 2016
It seems like Apple has one of those websites we keep coming back to for its constant visual and functional refreshes. And for good reason...
All the standard “memorable site” hallmarks are well in place – large imagery, in-page updates, subtle yet visual loading bars, hidden navigation. Add to that an "above the fold” and "below the fold” image and copy separation that are almost imperceptible to the casual observer, with reasoned scaling at different screen sizes.
If there was a best way to display a web page for a physical product, one could say, Apple’s figured it out. Clicking on the page for the iPhone 7, you’re presented with an unassuming, but dramatic, fade in. As you scroll your eye catches crisp copy, constant movement, easy links to more information, and a strange compulsion to buy. Even if you’re not the market for a new phone.
Looking at the page for iOS 10 there’s still movement, but this movement is used along side additional copy. The animation supports the words as the IOS features are showcased and virtues are expounded. As you read about the features and benefits, you might have to stop yourself from getting too excited… over an operating system.
Has Apple solved the problem of creating a stagnant site, and in the process, has built a page that better motivates someone to hit the “Buy” button. More importantly, it continues to set a standard for presenting products, providing just the right amount of information, giving you easiest means of purchasing and supporting you after you have product in hand.
Apple's website is a shining example of leveraging what a website can be for your product or service and your customers. Take some time to explore Apple's site and see what feature stand out to you.