ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


The Anatomy of the Perfect Sandwich

By Greenfield/Belser
July 2, 2015
The Anatomy of the Perfect Sandwich

A client recently forwarded us a New York Times article that asked one of life’s most important questions—how do you build a perfect sandwich? Every sandwich starts with the same two basic components, meat and bread, but it’s the remaining ingredients that leave us pondering. To solve this conundrum, the author Jeff Gordinier, constructed (or rather deconstructed) each sandwich—showing the sandwich as a whole first and then breaking it down into its individual elements.

As a design firm always looking for new ways to display information, our minds couldn’t help but wander to all of the potential uses for a chart like this. It seems so simplistic at first glance, but it really is a great way to showcase all the elements of a larger item. With two simple scrolls of a mouse, a complete object can be broken down into smaller pieces and then assembled back to its entirety once again.

The possibilities for a diagram like this to be used on a professional services firm are endless, but we do know one thing—all of the sandwiches in this article look DELICIOUS.