Eide Like Our Brand to be

about the market

Eide Bailly approached us with the charge to create a brand that is more about their market than about the firm itself.

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the dish
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the largest professional service firm
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Brand Thinking
Bleeding edge thinking on branding and marketing

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The Anatomy of the Perfect Sandwich

By Greenfield/Belser
July 2, 2015
The Anatomy of the Perfect Sandwich

A client recently forwarded us a New York Times article that asked one of life’s most important questions—how do you build a perfect sandwich? Every sandwich starts with the same two basic components, meat and bread, but it’s the remaining ingredients that leave us pondering. To solve this conundrum, the author Jeff Gordinier, constructed (or rather deconstructed) each sandwich—showing the sandwich as a whole first and then breaking it down into its individual elements.

As a design firm always looking for new ways to display information, our minds couldn’t help but wander to all of the potential uses for a chart like this. It seems so simplistic at first glance, but it really is a great way to showcase all the elements of a larger item. With two simple scrolls of a mouse, a complete object can be broken down into smaller pieces and then assembled back to its entirety once again.

The possibilities for a diagram like this to be used on a professional services firm are endless, but we do know one thing—all of the sandwiches in this article look DELICIOUS.