Stock Photos Are Killing Differentiation
By Burkey Belser
June 5, 2014
We’ve talked about this a lot. Stock photography
needs to die. Yet the pace of business and the demand for more and more imagery constantly drives us back to the stock house. We’re guilty of it, too. But understand, the more you use stock photography, the more you kill your brand
because at its core, brand is differentiation
. Read this article from Wired Magazine.
Yet another voice added to the growing voices that confirms brands on stock are brands on life support.