Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Stock Photos Are Killing Differentiation

By Burkey Belser
June 5, 2014
Stock Photos Are Killing Differentiation
We’ve talked about this a lot. Stock photography needs to die. Yet the pace of business and the demand for more and more imagery constantly drives us back to the stock house. We’re guilty of it, too. But understand, the more you use stock photography, the more you kill your brand because at its core, brand is differentiationRead this article from Wired Magazine. Yet another voice added to the growing voices that confirms brands on stock are brands on life support.