Eide Like Our Brand to be

about the market

Eide Bailly approached us with the charge to create a brand that is more about their market than about the firm itself.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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Stock Photos Are Killing Differentiation

By Burkey Belser
June 5, 2014
Stock Photos Are Killing Differentiation
We’ve talked about this a lot. Stock photography needs to die. Yet the pace of business and the demand for more and more imagery constantly drives us back to the stock house. We’re guilty of it, too. But understand, the more you use stock photography, the more you kill your brand because at its core, brand is differentiationRead this article from Wired Magazine. Yet another voice added to the growing voices that confirms brands on stock are brands on life support.