ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Stock Photos Are Killing Differentiation

By Burkey Belser
June 5, 2014
Stock Photos Are Killing Differentiation
We’ve talked about this a lot. Stock photography needs to die. Yet the pace of business and the demand for more and more imagery constantly drives us back to the stock house. We’re guilty of it, too. But understand, the more you use stock photography, the more you kill your brand because at its core, brand is differentiationRead this article from Wired Magazine. Yet another voice added to the growing voices that confirms brands on stock are brands on life support.