Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Site Of The Week: Welltold

By Gwen Lader
December 13, 2017
Site Of The Week: Welltold
Two things I love are clean products and beautiful design. The Well Told Health website certainly achieves both. Well Told Health is a completely organic and food based health booster company geared toward individual needs. Through its bright colors, chic photography and use of shapes, Well Told Health is very striking to the eye. It’s also a nice break from the usual greens and beige's one usually sees in the “organic” category.
 
Well Told Health is very product-centric, giving the user the ability to quickly understand the benefits and ingredients of each product on a single page. The product pages use a mixture of iconography to engage the user, and pair this with infographics to further clarify their products. From a user experience point of view; everything is clear, concise and can be easily located.
 
The “learning center” is a fun little add-on that teaches users more about specific ingredients in their products and even provides recipes. A minor but unique detail that I love on this site is the background on the logo changing colors per page and color product you are on, tying in the navigation with the page.