Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Site Of The Week: Welltold

By Gwen Lader
December 13, 2017
Site Of The Week: Welltold
Two things I love are clean products and beautiful design. The Well Told Health website certainly achieves both. Well Told Health is a completely organic and food based health booster company geared toward individual needs. Through its bright colors, chic photography and use of shapes, Well Told Health is very striking to the eye. It’s also a nice break from the usual greens and beige's one usually sees in the “organic” category.
 
Well Told Health is very product-centric, giving the user the ability to quickly understand the benefits and ingredients of each product on a single page. The product pages use a mixture of iconography to engage the user, and pair this with infographics to further clarify their products. From a user experience point of view; everything is clear, concise and can be easily located.
 
The “learning center” is a fun little add-on that teaches users more about specific ingredients in their products and even provides recipes. A minor but unique detail that I love on this site is the background on the logo changing colors per page and color product you are on, tying in the navigation with the page.