ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Social Interaction Is Driven By Passion

By Burkey Belser
April 15, 2015
Social Interaction Is Driven By Passion
Marketing Sherpa posted a chart recently with the comment "Surprisingly, the industry with the lowest budgets and least resources gets the greatest average interactions on its social media posts."  Which led to two thoughts:

* Non-profits are causes people are passionate about (Dunno how "Education" got lumped in there). Of course, they're going to interact. People follow their heart.

* Why are those of us not in the B2C space without a passionate cause busting our chops with social media? Seriously. Look at these numbers.