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Social Interaction Is Driven By Passion

By Burkey Belser
April 15, 2015
Social Interaction Is Driven By Passion
Marketing Sherpa posted a chart recently with the comment "Surprisingly, the industry with the lowest budgets and least resources gets the greatest average interactions on its social media posts."  Which led to two thoughts:

* Non-profits are causes people are passionate about (Dunno how "Education" got lumped in there). Of course, they're going to interact. People follow their heart.

* Why are those of us not in the B2C space without a passionate cause busting our chops with social media? Seriously. Look at these numbers.