Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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site visitsSM InSites: Video

By Greenfield Belser, a Finn Partners company 
July 15, 2016
site visits<sup>SM</sup> InSites: Video

Below are a few of our favorite association websites that extend their brand experience through the use of video. See these, and more, on site visitsSM.


1. American Association of State Highway & Transportation Officials. We find the liberal use of video to be a standout feature throughout the site. The “Protecting the Alaskan Way Viaduct” video, for example, is brief and fascinating.


2. Pharmaceutical Research & Manufacturers of America. One of PhRMA’s programs, Access Better Coverage, is an excellent example. Delightful graphics, compelling animated videos and clear explanations drive this engaging minisite.


3. American Institute of Architects. Well done videos, social media, great photography and the clean lines of fine design are several of the features we like, which earned AIA a Green Ribbon.


4. American Council on Education. We like the voice of the member videos half way down the membership page. They are a nice teaching and selling tool.