ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


site visitsSM InSites: Video

By Greenfield Belser, a Finn Partners company 
July 15, 2016
site visits<sup>SM</sup> InSites: Video

Below are a few of our favorite association websites that extend their brand experience through the use of video. See these, and more, on site visitsSM.


1. American Association of State Highway & Transportation Officials. We find the liberal use of video to be a standout feature throughout the site. The “Protecting the Alaskan Way Viaduct” video, for example, is brief and fascinating.


2. Pharmaceutical Research & Manufacturers of America. One of PhRMA’s programs, Access Better Coverage, is an excellent example. Delightful graphics, compelling animated videos and clear explanations drive this engaging minisite.


3. American Institute of Architects. Well done videos, social media, great photography and the clean lines of fine design are several of the features we like, which earned AIA a Green Ribbon.


4. American Council on Education. We like the voice of the member videos half way down the membership page. They are a nice teaching and selling tool.