Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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site visitsSM InSites: Video

By Greenfield Belser, a Finn Partners company 
July 15, 2016
site visits<sup>SM</sup> InSites: Video

Below are a few of our favorite association websites that extend their brand experience through the use of video. See these, and more, on site visitsSM.

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1. American Association of State Highway & Transportation Officials. We find the liberal use of video to be a standout feature throughout the site. The “Protecting the Alaskan Way Viaduct” video, for example, is brief and fascinating.

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2. Pharmaceutical Research & Manufacturers of America. One of PhRMA’s programs, Access Better Coverage, is an excellent example. Delightful graphics, compelling animated videos and clear explanations drive this engaging minisite.

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3. American Institute of Architects. Well done videos, social media, great photography and the clean lines of fine design are several of the features we like, which earned AIA a Green Ribbon.

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4. American Council on Education. We like the voice of the member videos half way down the membership page. They are a nice teaching and selling tool.