Eide Like Our Brand to be

about the market

Eide Bailly approached us with the charge to create a brand that is more about their market than about the firm itself.

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site visitsSM InSites: Responsiveness

By Greenfield Belser, a Finn Partners company
July 7, 2016
site visits<sup>SM</sup> InSites: Responsiveness

Below are a few of our favorite association websites that extend their brand experience through strong responsive design. See these, and more, on site visitsSM.

1. API. Associations have an opportunity in their websites to tell a compelling story about their industry or their mission. API's site does this seamlessly when viewed from a desktop browser, tablet and/or mobile device. 


2. CTIA. The CTIA starts strong with an impressive account of fast facts that define the importance of the role of the wireless industry in business and our lives. The presentation of their brand promise transcends every browser size flawlessly.  


3. Mortgage Bankers Association. We like the matter of fact information delivery of mba.org. It reminds us of a Gartner Research or Forrester Research from other corners of the b2b world—just the facts, ma’am. 


4. Consumer Technology Association. The portal concept—a site organized into clearly navigable hubs—is on display at the Consumer Technology Association site. Everyone has their own opinion about design and design details but no one can deny the site is easy to manage.