2017 ASAE annual conference

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attract and keep members

We will be exhibiting at the ASAE Annual Meeting and Expo from August 12-August 15. Be sure to stop by booth #339 to learn more about our association work, and if you’re an attendee, to claim your sweet treat! We would love to see you!

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Brand Thinking
Bleeding edge thinking on branding and marketing

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site visitsSM InSites: Member Center

By Greenfield Belser, a Finn Partners company
July 29, 2016
site visits<sup>SM</sup> InSites: Member Center

Below are a few of our favorite association websites that extend their brand experience through their emphasis on members and a well crafted membership center. See these and more, on site visitsSM.

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1. The National Association of Home Builders. Presented as an information graphic set in the context of a finished job, NAHB builds a strong case for joining in the How to Join section of their site.

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2. IMCA. Tying directly to the “Leaders at the Core of Better Communities” brand promise, we like the membership spotlight on the top of the homepage and the link to member videos talking about the organization and their efforts “in their own words.”

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3. National Association of Broadcasters. We liked the simple “we’ve got your back promise” on the membership page: "While broadcasters are busy running their businesses at home, the National Association of Broadcasters has your back in Washington, D.C. NAB fights for policies that strengthen local stations, protects them from unnecessary federal burdens and offers resources to decrease costs and increase revenue."

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4. AARP. The benefits of membership are crystal clear. Layers of benefits are revealed on every page. Joining and renewing is easy.