ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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We’ve All Come a Long Way in a Short Period of Time with Our Websites

By Joe Walsh
September 22, 2015
We’ve All Come a Long Way in a Short Period of Time with Our Websites

We've just added the first new feature to site visitsSM, our catalog and review of the largest professional service firm websites. The section is a page that collects all the green ribbon best practice winners in one spot.

These winners and all the websites have come along way in a short time. Here's some context. It's reported that one of the first professional service firm websites was published in 1994.That was the same year that The Economist, Pizza Hut and Yahoo came online. Then, websites were called web pages. Twenty-something short years later, your sites now contain hundreds of pages and serve as branding, marketing, recruiting, service tools and more. Today, they are also the epicenter of a digital sales force reflecting the Internet of Everything. Site visits is our effort to catalog the here and now of professional service firm web design and content, so we can all get a firmer grip on what others are up to and what comes next. You can and should be the judge of what you see, but in our executive summaries—arranged by professional services sector—we highlight what we believe to be best practices and ideas. We hope you enjoy your visits.