Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Site Of The Week: Visit Milwaukee

By Gwen Lader
April 30, 2018
Site Of The Week: Visit Milwaukee

Visit Milwaukee is a website geared toward several audiences with the goal of jumpstarting the growing positive perception of Milwaukee, Wisconsin. First impressions of a site are critical to how a visitor views the city.

The homepage introduces the user to the site and Milwaukee. It allows users to interact with graphics and discover a more playful side of the city. Did you know it's the "Birthplace of the Cheesehead?"

The user experience is one of ease, education, and functionality. It acts not only as an education tool but also a trip planner. The “My Trip” tool on the left is always present and helps users plan their itineraries by gathering, organizing and personally curating items of interest they discover throughout the website.

My favorite detail of the site is the Neighborhoods map. The user can hover over each neighborhood on a map and highlighted information would reveal to the right indicating shops, restaurants, and sites in that particular area. You can also delve further into the neighborhood from here or from the top navigation. This site makes me want to visit Milwaukee, a sentence I never thought I'd say.