2017 ASAE annual conference

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attract and keep members

We will be exhibiting at the ASAE Annual Meeting and Expo from August 12-August 15. Be sure to stop by booth #339 to learn more about our association work, and if you’re an attendee, to claim your sweet treat! We would love to see you!

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Brand Thinking
Bleeding edge thinking on branding and marketing

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Site of the Week: Victoria & Albert

By Burkey Belser
March 17, 2017
Site of the Week: Victoria & Albert

We stumbled onto the Victoria & Albert Museum website recently and found a lot to like about the site itself that a professional service would enjoy. The large background image on the home page changes with the program the museum is featuring, something you could imitate on your site as you look for inventive ways to break out of the box. One reason the site works so well is the wonderful—and wonderfully simple—logo. It also changes color to stand off from the background image. As the home page scrolls, imagine the introduction to your own firm or organization, hot news below and other features you can highlight on the home page. The Exhibition Ranges follows more or less the same template and is refreshingly easy to navigate. I love the “Shop” and can imagine a resource center inspired by this design, but the balance of the site is uneven. Nevertheless, the V&A site is worth a look-see. And the next time you are in London, plan to include a visit in your afternoon. Anyone interested in design will be fascinated by this museum.