ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Site of the Week: The Dabney

By Ariel Grover
March 31, 2017
Site of the Week: The Dabney

Washington’s dining scene gets better every day. In fact, I think it’s safe to say that it is now better than ever. When friends and family come to town, the first question is, “How have you been?” and the next question is almost always, “So, where are we going to eat?” The answer isn’t a single restaurant, but a slew of different types of cuisines.

As a locavore (n. a person whose diet consists only or principally of locally grown or produced food) from Vermont, I love finding restaurants who showcase quality and diverse ingredients. The Dabney does just that. While providing the season’s finest food from the Mid-Atlantic’s best farms and purveyors, they showcase versatility in classic cocktails and delicious plates that “give a nod to the historic food culture of our area while growing and creating something new”.

Their website is a great illustration of the “refined but relaxed” service the restaurant brings to town. As a single page website, the user can quickly scroll through it, but are quickly deterred from the animations. On the homepage, the user sees the simplicity of what The Dabney is. There are simple movements of the menu button, the reservations button and the logo in the center of the page.

Scrolling down into the next section, I noticed that the menu and reservations buttons disappeared and were replaced with black circles on both sides of the page. It’s a great way to keep your navigation in tact, but also keep the site easy to read.

This site is so user friendly, but sticks to its mission of being rustic, elegant, and simple. Check out the site, and if you’re in the area, visit the regional treasure!