Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Spilman Thomas & Battle Law

By Gabby Bryant
June 1, 2017
Spilman Thomas & Battle Law

Spilman Thomas & Battle is a 150-year-old full-service law firm based out of West Virginia. With innovative thinking, a balanced set of skills, and passionate and experienced people, Spilman was looking to differentiate itself as a super-regional firm in the East. 

Using "expect" statements highlighted on the homepage, a modern and engaging website was designed to feature rotating videos, simple and elegant imagery, and playful usage of the green Spilman "dot" to emphasize what makes the firm different. Brand new bio photography showcases the tailored talent of the team, as well as a recently curated case studies section to highlight Spilman's impact. To go along with the new website, a contemporary logo as well as firmwide ads were designed to help launch the new brand.

Expect different, expect personalized, expect unique—that's what it means to work with Spilman. 

Spilman Thomas Battle Industries page

Spilman Thomas Battle's cousel Rebecca Finkenbinder

Spilman Thomas Battle Law's tagline