Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Site of the Week: Shopskin

By Gene Shaffer
June 25, 2018
Site of the Week: Shopskin

When looking at websites that are out of our “space” I imagine how our clients could fit within that sites structureShopSkin is a UK company that specializes in skincare solutions. So yeah, out of our space. But could a professional services firm fit within these site parameters? I think so.

ShopSkin has a really nice design, in my opinion. I, of course, love the openness, the beautiful, full frame photography and I’m mainly drawn to navigation that spans the bottom of the site. The wording is simple, and the icons are fun. I could see these being practice areas for our clients.

The landing and detail pages feature big image galleries, an overview, and neatly animated infographics. I also think the call to action in the footer of every page is a really important feature. Back up top in the main navigation menu items, I can imagine swapping “solutions” for “practice areas,” “products” for “services” and “ingredients” for “team,” which is perfect if you notice the nice alpha sub nav on that landing page.

I guess the main take-away here is whether you’re designing a new site or looking for ideas to upgrade your current site, look further than just your own space and your own competition. You may find inspiration in the most unlikely of places.