Site of the Week: Shopskin
By Gene Shaffer
June 25, 2018
When looking at websites that are out of our “space” I imagine how our clients could fit within that sites structure. ShopSkin is a UK company that specializes in skincare solutions. So yeah, out of our space. But could a professional services firm fit within these site parameters? I think so.
ShopSkin has a really nice design, in my opinion. I, of course, love the openness, the beautiful, full frame photography and I’m mainly drawn to navigation that spans the bottom of the site. The wording is simple, and the icons are fun. I could see these being practice areas for our clients.
The landing and detail pages feature big image galleries, an overview, and neatly animated infographics. I also think the call to action in the footer of every page is a really important feature. Back up top in the main navigation menu items, I can imagine swapping “solutions” for “practice areas,” “products” for “services” and “ingredients” for “team,” which is perfect if you notice the nice alpha sub nav on that landing page.
I guess the main take-away here is whether you’re designing a new site or looking for ideas to upgrade your current site, look further than just your own space and your own competition. You may find inspiration in the most unlikely of places.