Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Site Of The Week: New Acton

By Giorgio Askew
January 8, 2018
Site Of The Week: New Acton

The New Acton website is a visual directory for Canberra's arts and cultural precinct. The site uses a dynamic, whether driven color palette to reflect the mood of the precinct in the website itself.

 I found the New Acton website informative and innovative. Each time I visit a new city I always find myself asking waiters and bartenders for suggestions on where to go. This site not only answers those questions but, also highlights its residents that live and work in the area. Whether you’re looking for the best restaurants, shopping, or the latest pop up museum the New Acton site has it all there.

The design of the website is really captivating on its own. By hovering over a drawing of food or item of clothing, the images on the page float around to reformat themselves, lending to a new page that gives suggestions on where to eat or shop. Take a peek at the site, even if New Acton is your next travel or not—you'll see what I mean!