Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Site of the Week: Magpie Artisan Pies

By Kate Salava
March 23, 2017
Site of the Week: Magpie Artisan Pies

I stumbled upon Magpie Artisan Pies while looking for a bakery to send some desserts from. I quickly learned they’re for sale in-store only. That sad fact, however, didn’t stop me from spending an inappropriately lengthy amount of time perusing these pies that I'll never be able to eat. Immediately on the homepage, you’ll notice how spectacular the imagery is. The photography and video is detailed and stunning, and remains consistently high quality throughout the site. The typography on each page also sticks out to me. The whole site feels almost like an Instagram feed.

I also really appreciate the inclusion of all important information at the bottom of the page. As a consumer, it’s nice to not have to search for that. You can clearly find their hours, contact info and even sign up for emails all in one simple spot. The “classes” page makes a nice example for how a company could position their events, and the “feed” is a very visual and clean press page. The format made me much more likely to check out the articles than if they were just links and text, the way they're usually featured on press pages.

You’ll need to visit the “menu” page on your own. It’s beyond description, and I’m honestly too hungry to write about it.