Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Site of the Week: Magpie Artisan Pies

By Kate Salava
March 23, 2017
Site of the Week: Magpie Artisan Pies

I stumbled upon Magpie Artisan Pies while looking for a bakery to send some desserts from. I quickly learned they’re for sale in-store only. That sad fact, however, didn’t stop me from spending an inappropriately lengthy amount of time perusing these pies that I'll never be able to eat. Immediately on the homepage, you’ll notice how spectacular the imagery is. The photography and video is detailed and stunning, and remains consistently high quality throughout the site. The typography on each page also sticks out to me. The whole site feels almost like an Instagram feed.

I also really appreciate the inclusion of all important information at the bottom of the page. As a consumer, it’s nice to not have to search for that. You can clearly find their hours, contact info and even sign up for emails all in one simple spot. The “classes” page makes a nice example for how a company could position their events, and the “feed” is a very visual and clean press page. The format made me much more likely to check out the articles than if they were just links and text, the way they're usually featured on press pages.

You’ll need to visit the “menu” page on your own. It’s beyond description, and I’m honestly too hungry to write about it.