Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Site of the Week: Hoohaa Design

By Nanther Thangarajah
November 20, 2017
Site of the Week: Hoohaa Design

Gaining and maintaining attention is a constant challenge with today’s websites—you need constant movement, good transitions and easy navigation. Not to mention making sure your visitors have good experiences on both mobile and desktop devices. It’s a constant challenge, and a moving target.

Maybe one way to stand out is to not do what everyone else is doing. Be subtle rather than obvious. Restrained rather than animated. Straightforward rather than complex.

We noticed this approach immediately with HooHaaDesign’s website.

Of course having a…memorable…name helps, but we were immediately taken with the simple yet effective (mostly) single page design. Starting with the page load, the visitor is presented with a sea of blue that quickly goes translucent, teasing what’s underneath.

There’s just the right amount of movement on the page to catch the eye, but it doesn’t persist to the point of distraction. Scrolling is nicely parallaxed, giving adjacent elements different scroll speeds, adding to the interestingness of movement.

Of course we have mobile optimization as well, and the design is equally effective in mobile. If anything the focus is even more finely drawn to the page display on smaller screens.

We really like HooHaaDesign’s straightforward approach to its webpage design and effective display of their body of work. To some, hoo-ha may mean a 'commotion', but there’s none to be seen here…