Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Site of the Week: Hoohaa Design

By Nanther Thangarajah
November 20, 2017
Site of the Week: Hoohaa Design

Gaining and maintaining attention is a constant challenge with today’s websites—you need constant movement, good transitions and easy navigation. Not to mention making sure your visitors have good experiences on both mobile and desktop devices. It’s a constant challenge, and a moving target.

Maybe one way to stand out is to not do what everyone else is doing. Be subtle rather than obvious. Restrained rather than animated. Straightforward rather than complex.

We noticed this approach immediately with HooHaaDesign’s website.

Of course having a…memorable…name helps, but we were immediately taken with the simple yet effective (mostly) single page design. Starting with the page load, the visitor is presented with a sea of blue that quickly goes translucent, teasing what’s underneath.

There’s just the right amount of movement on the page to catch the eye, but it doesn’t persist to the point of distraction. Scrolling is nicely parallaxed, giving adjacent elements different scroll speeds, adding to the interestingness of movement.

Of course we have mobile optimization as well, and the design is equally effective in mobile. If anything the focus is even more finely drawn to the page display on smaller screens.

We really like HooHaaDesign’s straightforward approach to its webpage design and effective display of their body of work. To some, hoo-ha may mean a 'commotion', but there’s none to be seen here…